The original project was to work with the LA CTO Forum board to create a marketing plan to help drive member engagement and attract new members and A-list speakers. We advised the CEO that they needed a bolder, more energetic brand to accomplish these goals. The new identity and marketing strategy we created increased average event attendance and membership applications while attracting speakers like Facebook’s Chief Innovation Officer Shiva Rajaraman. In the end, this was the largest event the LA CTO Forum has hosted in its 20-year history.