CLIP LABS, an emerging leader in CANNABIS science, engaged Water and Stone Marketing to assist in the development their “brand roots,” i.e.: brand voice definition and positioning, which will help them to differentiate themselves from other cannabis laboratories and aid client acquisition.
Water and Stone Marketing conducted interviews with key stakeholders and a competitive analysis to inform the brand voice and positioning. The process uncovered CLIP LABS’ current strengths as well as opportunities for growth and differentiation within the industry. Working the CLIP LABS team, we extracted their brand values and synthesized them into their core beliefs which was eventually distilled into their overall brand promise.