We collaborated with Verso Creative to create a visual identity, brand strategy, marketing strategy and digital design for a leader in healthcare technology, building the future of clinical trials. The new visual identity was at the forefront of a paid media recruitment effort to recruit Hawthorne Heroes – qualified Doctors, Nurses and Phlebotomists across the US.

Hawthorne Effect’s new brand work was recognized as a Gold winner by the Anthem Awards, “Celebrating purpose & mission driven work.”